Zena Holloway is at the forefront of underwater photography and film in the UK and abroad. Her highly acclaimed images of babies swimming underwater have featured across a wide range of media campaigns including the front cover of The Radio Times, Paris Match, The National Enquirer and the BBC Human Body series. In 1998 the Royal Photographic Society awarded Zena the prestigious Silver Medal for her "Waterbabies" entry in the International Print Competition.

At the age of 18 and living in Egypt Zena became one of the youngest ever fully qualified PADI SCUBA Diving Instructors. Subsequently living in The Cayman Islands she began photographing clients underwater and their families. In 1995 Zena returned to the UK and has continued photographing babies and children underwater as well as developing an impressive commercial portfolio and show reel which may be viewed online at www.zenaholloway.com

Zena and her partner Patrick established Urchin rock to meet the growing demand for high quality underwater images and to make them accessible online. Urchin rock work closely with many baby swim groups in the UK and abroad and are frequently holding photo shoots for babies and parents. Please contact mail@urchinrock.com if you would like information about a shoot in your area or would like to recommended a baby swim group for us to work with.

Zena Holloway has published numerous coffee-table style books and early learning board books for babies. Recent publications include Enfants d'Eau, Sirènes, Waterbaby! and Counting and Colours (Waterbabies).